CHiPPER is a promotional campaign for a theoretical product I came up with as part of a Yoobee project.
It’s a toothbrush line with edge - a fresh and wild take on a typically boring product. All the illustrations are created with toothbrushes, and the goal was to create something subversive, bold and exciting, targeted towards the younger generation. The target audience for CHiPPER! doesn’t really care about the quality of the product, they want something that stands out from the crowd - just like them.
