Greater Wellington Regional Council was seeking to increase awareness for the upcoming Annual Plan and help by connecting it to their key value of investing in the community. We created a series of internal assets that celebrated our four distinct departments, from biodiversity to public transport, and distributed them across our many offices.
To match to the playful nature of the Annual Plan’s visual identity, we created four emblems, each one representing a different investment area. These sketchy chalk images embody the idea of fun, playful involvement of family and the community.
